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Search Engine Marketing

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search Engine Marketing

Keyword Research

Through the effective planning of keywords, you can find the market segments that are relevant for your business and rank in those areas.

Market Analysis

With proven research practices and expert professionals, we identify the market appetite for your business and head towards tapping it.

Campaign Management

Creating ad campaigns with enhanced quality scores by continuously optimizing the negative keywords and placements is our expertise.

Landing Page Analysis

An effective business conversion relies on more than just showing your ads. We conduct a comprehensive design and content analysis of your landing page.

Monitoring the Metrics

Continuous overlooking of the ad copies, the incorporated keywords in the ad set, the ranking and placement of the ads are essential for performance.

Reporting

With our in-house tools, we help combine metrics and performance indicators into a detailed report to assist in optimizing future campaigns.