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Web Redesign Services

A website redesign is a high-level overhaul that involves significantly changing elements like the code, content, structure, and visuals of your current website to better serve your visitors. A great website redesign tends to boost revenue, lower bounce rates, and improve user experience.

A website redesign is a detailed process of revamping your site, which includes updating content, refreshing layouts, and improving navigation for better conversions and site performance.

The aim of redesigning is to create a better experience for users and improve usability. The factors that lead to the decision to redesign should be focused on increasing the user base by creating and adding new content. A redesign should shape both quantitative and qualitative design needs.

Frequently Asked Questions

6 website redesign questions you need to ask

  • 1. Is my website easy to navigate and find information?

    Navigation plays a huge role in how your audience experiences your website. When they enter your website, they want to find information quickly and easily. If your website is difficult to navigate, you lose leads on your page. So, how do you determine if your website’s navigation is easy to use? One way to find out is to test it yourself. Put yourself in your audience’s shoes and give yourself a goal. You’ll want to set a goal where you’re reaching a certain page of information. For example, an ecommerce website may test visiting a product page and purchasing that item. Start from your site’s homepage and see if you can easily navigate to your destination page. If you want a more authentic experience, you can ask someone who is not familiar with your website, such as a friend or family member, to try to navigate your site. If they can’t easily find your information, other people won’t be able to find it easily either. It’s a sign that your website needs a redesign. For the best results, conduct your test on your mobile website. Depending on your business, you may have a responsive site or a separate desktop and mobile site. Either way, using a mobile device to view your website can help you see if your business’s website could use a redesign.

  • The goal of your website is to drive leads that turn into conversions. You want your audience to visit your site, check out your information, and purchase your products or services. If your site isn’t doing that for your business, you may need a website redesign. Your site needs certain elements to promote conversions. It can be something as simple as fixing your navigation or adding a call to action (CTA) button to your pages. The elements can be the difference between losing leads and earning conversions. They also determine the success of your pay-per-click (PPC) campaigns. If your paid ads direct users to a landing page that doesn’t load, function, or deliver on their expectations, it can cost your business money every time someone clicks on your ad.

  • You want to remain in competition with your competitors. Something as simple as a redesign can be the difference between someone choosing your site or a competitors’. If your competitors have an updated site, you may lose leads to them if your site isn’t updated. Users are looking for sites with a fresh, clean, and modern design. They don’t want to be on a site that appears outdated. If your site looks outdated, your audience will assume the information is too.

  • Your audience comes to your site for information. They want to learn more about your business and your products or services. If you want to provide them with the best experience on your site, your content must be informative, valuable, and correct. If your content is informative, it tells your audience everything they need to know. It answers the important questions they’re asking. They gather all the important information that will help them make a decision. When you have valuable content, you provide your audience with information that’s important to them. They find exactly what they needed to find. Having valuable content keeps leads engaged on your page.

  • Your website is the heart of your digital marketing campaign and online presence. It’s where you guide all your traffic and help your business earn conversions, leads, and sales. If you want to have an effective website, it must represent your business well. Your website should reflect your brand. You want people to visit your site and get a feel for your brand, which means going beyond your logo’s design and considering other features, like your copy. Brand recognition is crucial for helping your audience choose your business over the competition.

  • If you want to get a handle on how well your site is currently performing, you must track and analyze your website. This is the only way to see if your site is successfully helping you obtain valuable leads for your business. When you’re tracking your site, look at how people interact with your site. Are people visiting and leaving? Or, are they exploring your site to browse your products or services or learn about your industry and benefits? Plus, how do they interact with contact forms? Do they fill them out or eventually abandon the page? Analyzing your site will help you better understand how your audience interacts with your page. It creates an opportunity for you to improve your site and improve the user experience, which directly helps your online presence.